Over a 3 month period Scintilla conducted extensive research into the Australian regional rural sector in order to develop an understanding of this market environment. Scintilla visited 5 key regional localities across NSW and using research methodologies we observed and interviewed key stakeholders, developed an understanding of their motivations and behaviours, evaluated major competitor products, services and their market positioning, and assessed opportunities for new products. The research findings were compiled into a comprehensive visual report with recommendations on market viability, new product opportunities, key marketing and sales channels and branding messages that would resonate with the target market.