“Design thinking” has become the latest management hype and many organisations are busy jumping on the band wagon, believing they can do it all themselves. But design thinking is not a just part of a management “toolkit” that can be rolled out across organisations to a common recipe. Design thinking is grounded in the profession of design. It is a mindset, a people-centric, empathetic approach to problem framing and solution generation supported by an array of specialist tools and techniques.
Qualified designers complete a minimum of 4 years of training that teaches them core design thinking skills, research and design methodologies and tools and how to apply them to address complex challenges while always keeping the needs of the user at the heart of any design. When you partner with a professional designer, your organisation gains the benefit of their training, knowledge and skills to assist you in getting the greatest value out of design for your business. Just as you wouldn’t use a lawyer to complete your company tax return, or an engineer to develop your marketing strategy, you shouldn’t rely on non-design qualified practitioners to implement design strategically within your organisation.
- Opportunities not problems – Designers are naturally curious, explorative and driven to solve problems. In fact, the more hairy and complex the problem the better! Designer’s view problems as opportunities and our training has honed our skills in understanding, breaking down and re-framing problems to reveal insights and opportunities for solutions. Where many people see barriers, we see possibilities, where many throw up their hands in defeat, we rub our hands with glee!
- Unconstrained Vision – Designers have vision and imagine the future with a sense of optimism. We can imagine possibilities that do not yet exist without being hampered by the constraints of what is possible in the here and now. We can envision new experiences, new contexts and new markets that provide opportunities for growth. We can help develop company visions that inspire leadership, unite people and drive real organisational change.
- People driven – Designers are empathetic and have been trained to put people at the centre of all that we do. We are trained to change our perspectives, to conduct ethnographic research in order to develop a deeper understanding of our user, and to iteratively test and validate our assumptions with our user. We are the voice of the customer and advocate on their behalf throughout the process to ensure the final solution delights and connects.
- Embrace the unknown – Designers are comfortable working with ambiguity. Ultimately we trust that we have the skills, knowledge and tools to develop the best solution. This means that we do not feel compelled to grab hold of the first solution, but will keep exploring and developing, testing and evaluating until we find the best solution. We strive to push the boundaries of what is possible.
- Information integrators & insights extractors – Designers are integrators, capable of working with information from many different sources across multiple disciplines in order to extract meaningful insights and make connections others may not see. We have the ability to recognise patterns and emerging trends and draw parallels between seemingly disparate sectors to recognise opportunities and help drive innovation.
- Innovative solutions – Designers develop creative solutions to real problems by applying tools, techniques and methodologies to understand and define requirements, explore solutions widely and deeply, evaluate options, test potential solutions, reiterate designs and communicate possibilities.
- Collaborative co-creators – Designers are collaborative and thrive in team environments. We strive to bring all stakeholders along on the design journey to develop a common understanding, co-create visions for the future and build ownership of design outcomes.
- Visual storytellers – Designers are visual storytellers, communicating their ideas and solutions through visual mediums that resonate and connect with people. Be it a storyboard, process visualisation graphic, digital interface or physical model, the message is communicated in way that inspires and engages the audience leaving them asking for more.
So, if you’re struggling to gain traction for design thinking within your organisation, reach out to a professional designer. At Scintilla Design we can help you envision your future, design a roadmap to help get you there and embed design thinking principles within your organisation for a more resilient future.