Connecting with leading design management professionals – October 2016
DMI Design Management Leadership conference, Boston, September 25-27, 2016
We recently attended the 41st annual Design Management Leadership conference run by the Design Management Institute in Boston. Attended by over 150 leading practitioners in the field of strategic design and design management, the two and a half day conference covered topic areas such as overcoming cultural barriers to innovation, connecting global teams and organisational design to facilitate design-led thinking.
The conference included seminars as well as a number of interactive sessions where attendees shared experiences and insights from across industry sectors to resolve challenges posted by the interactive session facilitator.
The stand out keynote address was delivered by one of the world’s leading experts on strategy and innovation, Vijay Govindarajan, Coxe Distinguished Professor, Dartmouth College Tuck School of Business. Vijay presented key messages from his recent book “The Three Box Solution”. In his book, Vijay outlines methodologies which allow organisations to manage their energy, time and resources across “3 boxes” or time horizons which will lead to increased innovation and cultural gains across the organisation. The themes and practical examples discussed resonated with not only with ourselves but also with our fellow conference attendees and generated much active discussion. We will provide more information on this book soon, so please stay tuned!
Design as a catalyst for change – September 2016
Profession Ian Harper, Senior Advisor, Deloitte Access Economics, Ali Grehan, Dublin City Architect and Forum Chair, Maureen Thurston, Good Design Australia at the Design as Strategy Forum 2016
Dorte attended the Design as Strategy Forum 2016 run by Good Design Australia. The event was held at the UTS Business School in the inspirational Frank Gehry designed Dr Chau Chak Wing Building. The Forum brought together representatives from a broad range of industry sectors including marketing, law, accounting, financial services, insurance, education, government, and design to explore the nexus between commerce, creativity and culture and how design is being used as a catalyst for change.
The Forum presented a diverse and inspiring array of speakers talking about how they are using design thinking to affect change within their organisations. While there were many fantastic talks, two stood out. Ali Grehan, Dublin City Architect, spoke about the power of design to unite people around a common theme of place through storytelling, creativity and optimism. Ali reminded us that “vision costs nothing” and that design must “dare to be different” to truly inspire people and ultimately to succeed.
Wing Commander Jerome Reid and Dr Sam Bucolo, Professor of Design Innovation at UTS, spoke about how the Royal Australian Air Force is using design thinking to re-design their procurement process to better respond to an increasingly unpredictable and complex environment. At the core of their process was involving all stakeholders in open conversations up front to share real insights from customers about challenges and issues with existing equipment. Using the core design principles of empathy and placing the user at the centre of the process, they have a developed a clear vision of what is required and where they are headed longer term. As a result, they have drastically reduced lead times, minimised the likelihood of early obsolescence and are in the process of understanding implications for their future workforce capability.
The forum clearly demonstrated that the principles of design thinking are being successfully applied across public and private sectors to drive change and improve business outcomes. When applied strategically, design can reap great rewards – it can co-create visions that inspire and unite people, it can help drive innovation and productivity, and it can deliver significant time and cost savings.
Dorte attends workshops in USA – December 2015
As part of our ongoing development and commitment to our clients, Dorte attended two workshops in the USA run by the Design Management Institute. The first workshop, “Leveraging the Power of Design”, was held in New York City and was attended by a diverse groups of professionals from public, private and not for profit organisations including Sony Mobile Communications, Swarovski and the Toronto Star newspaper. The content presented by Deb Mrazek was inspiring and the diverse perspectives and experiences present provided unique insights into how design thinking is being applied globally.
The second workshop, “Innovation tools and processes” was hosted at the Head Office of Autodesk in San Francisco. The inspiring and human-centric building was the perfect location to learn about and apply the suite of innovation tools and processes presented by Bill Lucas. Bill presented a refreshing look at some old favourite tools and a great range of new tools and processes that when combined with our existing toolkit will be provide powerful tools to boost creativity and innovation. The workshop had a strong USA contingent with people from Google, WalmartLab and PwC as well as international attendees from Sony Mobile Communications and Scintilla.
Nir Stalkol, Product Manager, iRobot Corp, Bedford, MA, USA
Dorte Bell, Director, Scintilla Design, Sydney, Australia
Yassu Nishioka, Director, Sony Mobile Communications, Beijing, China
Ian attends Design Strategy Workshop – September 2015
As part of Scintilla’s commitment to continuous development for the benefit of our clients, Ian attended a workshop at the prestigious Illinois Institute of Technology (IIT) located in Chicago (the same institution where architect Ludwig Mies van der Rohe taught). The workshop, attended by participants from London, Australia, Africa and of course the USA, delivered theoretical knowledge and its practical application in the areas of integrating design and business strategy, design value and design management. “The workshop was inspiring and with participants from different backgrounds and industries enabled different perspectives to be appreciated”, says Scintilla Director, Ian Johnson. The material presented enables Scintilla to deliver greater insights and benefits for current trends and its application to product design to our clients.
Ian Johnson – Director, Scintilla Design, Sydney Australia
Sarah Hassanen – Principle, Thinkplace, ACT Australia
Filip Wolski – Freelance Consultant, London UK
Jen Odegaard – Senior Designer, Christian Science Publishing Society, Winthrope, USA
Alexander Escobar – Experience Architecture Activation Manager, Lowes Companies Inc, Mooresville USA
Ashleigh Raynes – CX Experience Architecture Activation Manager, Lowes Companies Inc, Mooresville USA
Heather Johnston CEO Find MY Spot, Milwaukee, USA
Workshop supervisor Michael Ekersley, Principle, HumanCentred, Kansas City, USA