• strategy

    STRATEGY

    Design as Business -
    design as a source for integrated business strategy and creating new business opportunities supported by business models that build market share, brand equity, business value and enhance your customer’s experience.

    Core capabilities
    Design strategy
    Business strategy
    Design Thinking
    Design-led innovation
    Design research
    Market research
    Concept architectures


    Experience design
    User centred design
    Strategic visualisation
    Relationship management
    Project management
  • Process

    PROCESSS

    Design as Integrator -
    design as a method for improving the effectiveness and efficiency of product development and service delivery processes. Design as a framework which provides flexibility and supports design-led innovation driven by problem reframing and customer insights.

    Core capabilities
    Design strategy
    Business strategy
    Design Thinking
    Design-led innovation
    Process design and
    implementation
    Manufacturing
    management


    Concept architectures
    Experience design
    User centred design
    System visualisation
    and design
    Relationship management
    Project management
  • Product

    PRODUCT / SERVICE

    Design as Differentiator -
    design as a source of competitive advantage in the market through enhanced customer experiences driven by product functionality creating greater brand equity, customer loyalty and price premiums.

    Core capabilities
    Design research
    Market research
    Technology research
    Concept architectures
    Experience design
    User centred design
    Product /service design
    Product engineering


    System visualisation
    and design
    CAD modelling, renders
    and animation
    Models and prototypes
    Manufacturing
    management
    Relationship management
    Project management

Design delivers greater value and more sustainable business outcomes when applied strategically across all business levels.

In the past, the world was simpler, less connected and problems were easy to resolve. Today, the world is more complex, interconnected and problems cross borders making them more challenging to solve than ever before. These new types of problems require new approaches to problem solving in order to realise new opportunities.

Designers are in a key position to help businesses tackle the organic, multi-disciplinary complex problems of today. Designers have the ability and training to evaluate and synthesise information from many sources, look at things from different perspectives without bias, understand multiple disciplines and perhaps most importantly, are comfortable working with the unknown to envision future possibilities.

We work with businesses at a variety of levels from the strategic to the process, and the product development level. At every level within the business, we apply research, strategy and design to ensure that our product and service offerings will exceed user expectations, are technically feasible and align with the business vision and strategy.

Research – we use empathy to develop a rich understanding of the end user, the people who ultimately experience your product or service. We research their cultures, motivators and behaviours to get to the heart of what matters to them.

Strategy – building on the deep insights from the research, we develop a shared vision for the business and ensure alignment between the business strategy, vision and market.

Design – building on the research insights and business vision, we employ a human-centred approach to design products, systems, services, and experiences that resonate with your end user and realise the business vision.